A media partnership starts with a sent proposal from an organization (event organiser) to a potential media partner to sponsor a certain event, conference, product launch, competition or a similar event. It is important that media partners are relevant to the event, industry, audience and message. If you find the right media partners, it will bring not only success to the actual event, but it can built trust and become a tradition for future events. We can see the positive results when measuring the effectiveness in the end.